The Truth Behind SOAH’s Results: What the Science Says About Water, Skin, and Hair in the UAE

The Truth Behind SOAH’s Results: What the Science Says About Water, Skin, and Hair in the UAE

Based on a self-reported 21-day study with 100 expat women aged 20–60 living in the UAE.

The Hidden Problem: How Hard Water in the UAE Affects Skin and Hair

For many living in Dubai and Abu Dhabi, water feels paradoxical abundant yet unkind. The hard water UAE households experience, combined with residual chlorine used for disinfection, can quietly erode the skin’s natural equilibrium over time. Safe by municipal standards, yes; ideal for the skin barrier and scalp comfort, not quite.

Minerals such as calcium and magnesium, alongside traces of metals, interact with chlorine and cleansers to leave a fine residue that clings to skin and hair. The result is familiar: dryness that resists moisturiser, sensitive skin that feels tight post-shower, and hair that dries dull rather than glowing.

Dermatologists at Westlake Dermatology note that hard water is associated with dryness, irritation, and buildup that weakens the skin barrier. Clinical literature indexed on PubMed further links hard water exposure to increases in transepidermal water loss (TEWL) and higher rates of eczema in susceptible individuals.

The Korean Innovation Redefining Everyday Care

SOAH® was founded on a simple, radical idea: beauty begins with the water that touches you. Handcrafted in Korea, each shower head unites minimalist design with dermatological intent quiet engineering that supports daily comfort.

  • 3-in-1 Filtration System: Layered media designed to reduce chlorine, heavy metals, and micro-impurities commonly found in hard water UAE.
  • Vitamin C Shower Filter: A measured infusion of sodium ascorbate (Vitamin C) neutralises chlorine on contact a dechlorination method referenced in guidance from U.S. agencies (see EPA) and practitioner notes on ascorbic-acid dechlorination.
  • Formulated for comfort: A solution considerate of sensitive skin, designed for daily use by adults and children alike.

The effect is physiological, not merely cosmetic: calmer skin after cleansing, a scalp that feels balanced, and hair that dries smoother the foundation for truly glowing hair and supple skin.

Results from Our 21-Day User Study

To understand lived experience, SOAH ran a self-reported 21-day study among 100 expat women in Dubai and Abu Dhabi (ages 20–60). Participants used a SOAH Vitamin C shower filter daily and logged changes in skin and hair feel.

What participants reported after 21 days

Observation % of Participants
Firmer, more radiant skin 94%
Smoother, more refined facial contours 85%
Softer, more comfortable skin texture 97%
Stronger-feeling, fuller hair with less shedding 99%

Study details: Self-assessment over 21 consecutive days with daily use; no control group; outcomes reflect participant perception. Individual results vary by skin type, routine, and local water conditions. The trends align with dermatology principles around chlorine reduction, lipid preservation, and mineral-film minimisation.

Why It Works (and Why Most Showers Don’t)

Standard shower heads allow mineral-rich, chlorinated water to contact skin and scalp unfiltered. Over time, this compounds residue, oxidative stress, and barrier disruption effects that even excellent serums or conditioners can only compensate for temporarily.

SOAH addresses the problem at the source:

  • Before contact: Chlorine is neutralised and impurities are reduced prior to touching the skin.
  • During cleansing: Softer, Vitamin C-treated water helps preserve lipids and supports moisture balance.
  • After rinsing: A calmer barrier and balanced scalp improve the visible performance of your routine from cleansers to leave-ins enabling a consistent, comfortable glow.

Trust, Rooted in Science and Design

Every SOAH shower head is manufactured in Korea under strict quality standards. The approach is aligned with global dermatology guidance: reduce exposure to irritants (chlorine), minimise mineral film from hard water, and protect the acid mantle to support long-term skin health. For parent-friendly context on eczema and bathing best practices, see the American Academy of Dermatology and the NHS.

Quiet Benefits You Can Feel

Users often describe a change not just in appearance but in sensation: less tightness after showering, fewer “bad hair days,” products that seem to sink in rather than sit on the surface. It is a subtle shift toward ease practical luxury, every morning.

Begin Where Beauty Begins

You don’t need endless steps to restore radiance. Begin with what’s most fundamental the water itself and let your routine do more with less.

Start with water.

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